Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Energizer batteries campaign: "Train," "Monster Truck," "Spaceship," "R2D2"

Agency: J. Walter Thompson, San Juan, Puerto Rico

What do people want batteries for? These ads clearly follow the maxim "Don't say it, show it." Another clever concept with good art direction behind it. It needs no words.

Toyota Motor Sales USA's Lexus RX330: "Closet"

Agency: Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico

It's a clever concept, beautifully shot and art-directed. Two muddy stilettos lying on a very upscale closet floor. The ad's message-Lexus' RX330 is for people with good taste who like to take on the outdoors-comes through loud and clear.

Most Popular