Agency: J. Walter Thompson, San Juan, Puerto Rico
What do people want batteries for? These ads clearly follow the maxim "Don't say it, show it." Another clever concept with good art direction behind it. It needs no words.
Toyota Motor Sales USA's Lexus RX330: "Closet"
Agency: Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico
It's a clever concept, beautifully shot and art-directed. Two muddy stilettos lying on a very upscale closet floor. The ad's message-Lexus' RX330 is for people with good taste who like to take on the outdoors-comes through loud and clear.