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SILVER/PRINT

Published on .

Da Luigi Ristorante: "Before & After"

Agency: Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico

This may be the world's bravest client, an Italian restaurant that boasts of making patrons hideously fat.

Johnson & Johnson's Mylanta: "Napoleon"

Agency: Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico

Why did Napoleon always tuck his hand in his waistcoat? Because Mylanta antacid wasn't available, claims this ad. The French emperor is not a natural pitchman, but it really works in this clever concept.

Toyota Motor Sales USA's Toyota Corolla: "Parking"

Agency: Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico

This Toyota Corolla print ad makes its point strikingly and with no need for words. Anyone who has ever checked a parking spot for oil stains understands the message.

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