ADVERTISING AGE'S 55TH ANNUAL AGENCY REPORT DUE FEB. 1

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Questionnaire packets for Advertising Age's 55th annual Agency Report have been mailed. Forms should be returned by Feb. 1.

The Agency Report, a ranking of advertising and specialty agencies in the U.S., will be published April 19. It also reports on the world's leading ad organizations and agencies in 110 countries.

Separate questionnaires for promotion, direct marketing and business-to-business activity were provided in the same packet. Agencies with these specialties should complete the main form as well as these additional forms.

Although business-to-business agencies will be ranked in the Agency Report, they will receive in-depth coverage in the July issue of sister publication Business Marketing.

Likewise, interactive agencies will be listed in the Agency Report but covered more comprehensively in a separate report in Ad Age's Interactive Media & Marketing section. Information on interactive returns is sought on the main agency income form.

Agencies needing any of these questionnaires should contact Susen Taras at (312)

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