×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The marketing legacy of McDonald's

Published on .

A half-century after Ray Kroc opened his first McDonald's, the fast-food giant reigns as a pop culture icon and one of the most powerful brands in the world
Most Popular