Media's more creative side

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Parting Bug: MediaCom Mexico celebrated the last edition of the basic Volkswagen design by inviting consumers to join "The Old Beetle Farewell Club." The Internet and TV strategy included a sketch on a popular TV program.

Blending in: McDonald's hits mass transit with this subway campaign in Hong Kong via OMD.

Wrapping up: Zenith Optimedia wrapped Allied Domecq Stolichnaya ribbon around Flaunt magazines.

Absolut Out: OMD, teaming with TBWA, helped the spirits company with this tribute to the gay and lesbian community that included online, postcards and in-store ads.

Hot Wheels: Zenith Media used "What Moves You" street teams, nightclub coasters and hip imagery for launch of Toyota's young-thinking Scion. Theme was "Personalization begins here."

Whodunit: MediaCom USA helped kick off Reebok's Above the Rim shoe with an offline/online mystery campaign.