Blending in: McDonald's hits mass transit with this subway campaign in Hong Kong via OMD.
Wrapping up: Zenith Optimedia wrapped Allied Domecq Stolichnaya ribbon around Flaunt magazines.
Absolut Out: OMD, teaming with TBWA, helped the spirits company with this tribute to the gay and lesbian community that included online, postcards and in-store ads.
Hot Wheels: Zenith Media used "What Moves You" street teams, nightclub coasters and hip imagery for launch of Toyota's young-thinking Scion. Theme was "Personalization begins here."
Whodunit: MediaCom USA helped kick off Reebok's Above the Rim shoe with an offline/online mystery campaign.