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Media Agency of the Year

Creativity meets media

Published on .

Snickers: MediaCom planned a one-time-only Snickers cart race under the German Parliament buildings.

H&M: Universal McCann drove retail traffic to H&M stores with a film-inspired in-store campaign.

lego: Starcom went to the movies to engage Lego's youth target, with promotions including Lego-branded snack packs sold at concessions and sample toys.

CANON: Mediaedge:cia promoted Canon's EOS 300D digital SLR on European broadcast TV with a series of vignettes starring famous photographers.

AIWA: This outdoor board with peel off pads was part of OMD's European relaunch for Sony's AIWA.

spark: Art shows and TV sponsorships were part of Zenith Media's global Spark campaign for Hewlett-Packard Co.

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