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Media Agency of the Year

Media Elite

Published on .

The Media Agency of the Year awards began as an attempt to recognize the burgeoning role of media-centric shops and their contribution in shaping the marketing message. The awards are designed to select media shops not only for high-profile and high-pricetag media accounts won in the previous year, but also the agencies' overall business performance. Agency management, media tools and ability to manipulate the media mix for marketers also go into the Advertising Age decision.

Previous winners

2003: Starcom MediaVest

2002: Universal McCann

2001: Carat USA

2000: Starcom

Starcom MediaVest Activity in 2004

Major wins

Procter & Gamble Co.

Masterfoods USA

Sara Lee Corp.

Major losses

Paramount Pictures


Toys "R" Us

Source: Advertising Age

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