Tour a few creative media solutions from around the world as Ad Age rounds up some of the more intriguing ideas developed by media shops for 2005.
Mediaedge:CIA: "Sleep Tomorrow" sought Sony Ericsson "young expressionist" core promoting 5 days in 5 cities.
OMD: To promote McDonald's breakfast menu in Hong Kong, OMD expressed the importance of eating breakfast through a series of stunts, which included having a model sleep in a transit center during the peak morning commute. A breakfast-themed message was printed on the bed linens.
ZenithOptimedia: Fear climate change? Promoting "Day After Tomorrow" in Australia, got "Big Brother" contestants believing they were snowbound in the tropics. Audiences watched the snow job.
Universal Mccann: CokeTunes launched ahead of iTunes in New Zealand, converting music fans with MP3 players to the WMA format before Apple could establish.
Mindshare: Giveaway of Singapore's Today with copy "shaved" off the front page.
ZenithOptimedia: Product took center stage in Puma "New Stuff" Europe effort that started with TV then branched out to print/outdoor and characters that "hijacked" youth Web sites.