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A Conversation With Five Media Mavens

Christopher Batty, Carrie Frolich, Dave Adelman, Brian McMahon and Colleen Fahey Rush on the Challenges They Face

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This year, Ad Age honored 18 media executives from the world of marketing and advertising who, despite a challenging economic environment, found innovative ways to stretch media dollars and boost their companies' bottom lines in the process.

We caught up with five mavens for a separate conversation to learn about their biggest challenges and proudest accomplishments.


Christopher Batty, Head of Sales, Gawker Media

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VIDEOGRAPHY: STEVE RADDOCK

For all of Gawker Media's success, Mr. Batty says it's important to not get caught up "tactical success metrics" but to remember the value you offer to your clients.


Carrie Frolich, Managing director-digital, MEC

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VIDEOGRAPHY: STEVE RADDOCK

How does Ms. Frolich keep track of all the shiny new toys in her digital arsenal? She tries to find the "human perspective" for her clients.


Dave Adelman, CMO, Mindshare

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VIDEOGRAPHY: STEVE RADDOCK

What would you do if you had a brutal 2009? Mr. Adelman licked his wounds and applied what he learned to turn his agency's fortunes around in 2010.


Brian McMahon, CEO, Orion Trading

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VIDEOGRAPHY: STEVE RADDOCK

We often think of our work lives and personal lives as being in conflict. But Mr. McMahon offers a key insight into how to manage life and work and keep it all in perspective.


Colleen Fahey Rush, Exec VP-strategic insights and research, MTV Networks

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VIDEOGRAPHY: STEVE RADDOCK

Ms. Fahey Rush is most proud of how she has been able to shepherd data to help explain to the executives at MTVN insights into their audiences.

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