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Special Report: Media Mavens 2012

Media Mavens: Jane Olson, Oxygen Media

Senior VP-Marketing and Brand Strategy Is Taking Up the Challenge of Reaching Young Women at the Right Time

By Published on .

Jane Olson
Jane Olson

Résumé: Jane Olson joined Oxygen Media in March 2008 and oversees the network's consumer and trade marketing, licensing and partnerships, brand development, creative services and on-air promotions. At Bravo Media, where she was VP-brand strategy and creative director, she played an instrumental role in rebranding the network. She was a creative director at Trio. And at American Movie Classics and WE: Women's Entertainment she was also a creative director, in addition to overseeing roles in on-air promotion and branding. Ms. Olson joined AMC Networks in 1992, where she was a writer/producer for AMC, Bravo and the Independent Film Channel. She later worked as a senior writer/producer for AMC and Romance Classics, and she began her career as a writer/producer at KDNL-TV (Fox affiliate) in St. Louis.

Challenge: Attracting young women who have more control than ever over when and where they consume the plethora of content available to them. The difficulty is figuring out how to reach them at the right time.

Biggest accomplishment: Helping to grow Oxygen's ratings 60% since joining the network in 2008.

Quick fact: She is a member of Mystery Writers of America.

Ms. Olson knows what it means to "Live Out Loud." She spearheaded the relaunch of the women's cable network Oxygen in 2008, including the highly-praised tagline and logo. She joined following its acquisition by NBCUniversal and since then has helped grow ratings at the network by 60% with popular marketing campaigns for hits like "The Glee Project." In 2011, she helped Oxygen become a top 20 ad-supported cable entertainment network among women 18 to 34.

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