Media Mavens 2013

Media Maven Sasha Savic Reels In New Business

MediaCom U.S. CEO Presides Over Streak of Wins From Sony, Siemens, AARP

By Published on .

Bosnia native Sasha Savic is a diehard salmon fisherman, a filmmaker and a media-agency boss who has worked and lived in numerous international markets. But he doesn't stand out just for his eclectic resume -- he's hard to miss at 6'5''.

Sasha Savic
Sasha Savic

Since he joined WPP's MediaCom in 2012, the firm's North American operation has gained more than $100 million in accounts from Sony, Siemens and AARP.

Mr. Savic, 46, He's also hired a number of new senior-level executives and started an acting course for employees -- an idea he dreamed up after getting his own training at the New York Film Academy and producing the documentary "A Passion Called Salmon."

Mr. Savic's experimentation with media started in the former Yugoslavia, where he began his career as a founding member and producer of YouthRadio, the first independent radio station in the region.

What is your guilty-pleasure TV show, old-school sitcom or magazine?

"Eastbound and Down" on HBO and "Storage Wars" on A&E.

Describe your daily media consumption

Facebook in the morning, Yahoo and ESPN during the day, MSNBC/CNN/HBO before I go to sleep.

If you could only watch one cable or broadcast network for the rest of your life, which would it be?


Which obsolete tech device do you wish you could have back?

My hi-fi system from time before Walkman, iPhone, iPad…I spent lots of money for it!

If you weren't doing this job, what would you be doing?

I would be working as fly-fishing guide somewhere in Norway or Iceland.

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