While many magazines immediately set about building iPad editions of their print editions, all the better to finally sell their content on a digital platform, Time Inc.'s Entertainment Weekly recognized early that there are lots of ways to use the iPad and that full issues aren't the only thing magazines have to offer. It delivered the result of these insights, an app rendition of its weekly pop culture Must List, all the way back in April, setting an example that others have now followed.
The Must List app is a beautiful, breezy weekly presentation of the movies, music, TV, books and games that Entertainment Weekly's editors recommend you try. And if you're willing, it'll help! Just tap the handy buttons letting you watch a trailer, read an excerpt, find showtimes and buy on Amazon. It's great for readers and it's great for EW.