Remarkably, the ABC Player for iPad, which lets you watch full episodes of 20 popular ABC shows, was designed, built and launched in less than five weeks. ABC not only nailed the user interface (with an elegantly designed menu of available episodes, the ability to watch in portrait or landscape mode, a TiVo-style pause function, etc.), it pioneered on the business side: It was the first network to offer ad-supported full episodes on the iPad. Consumers have voted with their fingers, downloading the app more than 1 million times and viewing more than 10 million episodes on it so far. Available from the iPad's first day, the ABC Player app was one of those rare perfect-at-birth media products.