MARKETER-AS-MEDIA SPOTLIGHT

Best Advertorial-Production Strategy for the IPad

Conde Nast Digital

Published on .

Available in Conde iPad apps

Odd to see a magazine company in this category, but get used to it: Media companies are acting more like ad agencies than ever before. Conde Nast is no stranger to creating ad experiences for marketers, but usually that means beautiful content for print or the web. Enter the iPad, magazine apps, and a whole new interactive platform for branded content. Conde has been creating lavish iPad executions for marketers. Their ads for Visa and designer Bottega Veneta are particular recent stand-outs.

Media has just scratched the surface of the iPad's potential -- not to mention the host of other tablets coming to market this winter. Once they do, a flat magazine ad transferred to the iPad probably won't suffice, especially when the editorial on the next page has 360-degree views of images and other interactive components. Conde Nast jumped into the iPad early; now that it's mastering the platform, it can continue evolving these ad experiences for advertisers. An intelligent strategy, well executed.

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