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Best Print Brand Global Digital Strategy


Published on .

cosmopolitan.fr, cosmopolitan.it and many, many others

Consider this milestone: Across the world, Cosmopolitan now has 50 digital sites online, 10 digital editions across all tablet devices, nine made-for-mobile apps and two iPad apps. To celebrate that remarkable digital footprint, the uniquely iconic American publishing institution decided to celebrate its growth into a worldwide brand with its first online global branding initiative, the Cosmo Fun Fearless Female Campaign (cosmopolitan.com/fff), which leveraged social media and user-generated media to show the world the increasingly global face of Cosmo.

The reach and resonance of the Cosmopolitan print brand has been awesome for decades -- today it's published in 60 international editions, in 36 languages for over 100 countries, including Australia, China, France, Italy, Korea and Russia -- but it's clear that parent company Hearst has been investing smartly in making the brand as strong in the global digital space as it is on the newsstand.

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