From its cover -- which starts with the sounds of footsteps approaching and comes into focus as Javier Bardem walks up to introduce the issue -- to its interactive features, like the user-controlled time-lapse animation of Ground Zero construction, to nice touches like the model who shows off different jackets as you rotate him, Esquire's debut issue on the iPad demonstrated a tremendous amount of thought and polish.
Without the Wired audience's devotion to tech and gadgetry, Esquire Editor David Granger wasn't convinced that the iPad was going to be a huge improvement for magazines. Even when Esquire arrived on the iPad, he still wasn't: "Magazines on paper are really good," he wrote. "Magazines on an iPad, at least so far, are a mixed bag." His, however, excelled.