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DIGITAL NATIVE

Best B-to-B Creative IPad App

Getty Images IPad App

Published on .

Available on iTunes

This app is such a pleasure to use, it makes the sometimes tedious job of photo research -- so central to creative departments in marketing and media shops -- into something approaching child's play. (Which is not to say that its toolset -- including the ability to instantly search a collection of 24 million images, save to a lightbox, and share with colleagues -- isn't sophisticated.) Getty Images, the stock photo agency, has had a well-designed website for years, but its app designers' keen understanding of the gestural advantages of the iPad platform makes all the difference. As your fingers dance through a seemingly limitless universe of pictures, photo research can begin to feel like a freeform brainstorming session -- as opposed to a slideshow death march.

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