Best Special-Interest Magazine Virtual Event

The Martha Stewart Weddings Luxury Wedding Expo

Published on .

In what had to be one of the more beautiful virtual trade shows we've seen, Martha Stewart's Luxury Wedding Expo, held November 2009 to February 2010, drew 13,200 registrants and 29 ad partners. The brides-to-be (more than 9,200 of them) perused the exhibit hall's boutiques, and more than 11,000 registrants tuned into live events starring Martha Stewart Weddings editors and bridal gurus. Even better, for MSLO's weddings division, the event let it tap into entirely new budgets -- ones typically reserved not for print or digital advertising but for events.

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