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Best Magazine Franchise-Turned-Game

Eat This, Not That! The Game

Published on .

Available on iTunes

Think quick, somewhat-healthy eaters: Should you grab the cinnamon roll from Cinnabon or from Au Bon Pain? Have chicken wings or nachos? Pumpkin pie or pecan?

Men's Health has been eagerly extending its reach through apps since July 2009, but transforming its Eat This, Not That franchise into a rapid-fire but simple game packed with nutrition information last April was a masterstroke. Guess wrong and a buzzer makes you jump, but either way the app pulls up stats on calories, protein, carbs, saturated fat and the like to let you know what you might not have previously.

The free, ad-supported game racked up 500,000 downloads in its first 15 days -- just further evidence that innovative magazine brands have more to give than monthly print issues.

The answers, by the way: Au Bon Pain, chicken wings and pumpkin pie.

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