You know how basically every single website in the known universe has TV-show episodes recaps? (Including, yes, AdAge.com, for "Mad Men" -- we can't help it.) Blame TelevisionWithoutPity.com.
Or, actually, thank TelevisionWithoutPity.com, because right from the start the site (which actually started as a "Dawson's Creek" recap site back in 1998) dramatically elevated the discourse about pop culture and, in doing so, showed web publishers how to build vibrant communities of smart, witty, loyal commenters. Today, the site is part of Bravo's portfolio of linked digital assets that include Bravo.TV, and its 1.5 million unique visitors are astonishingly engaged: The average site visit lasts 19 minutes. And Bravo has been aggressively expanding the site's reach via iPhone, Palm and Android apps -- all ad-supported.