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Music and Marketing

Rolling Stones Producer Talks About How Bands Choose Brands

Andrew Loog Oldham Helped the Rockers Cultivate a Bad-Boy Image

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What's the former manager and producer of The Rolling Stones doing talking about advertising?

In a session last week during Advertising Week, which was moderated by Rob Schwartz, global creative president of TBWA Worldwide, Andrew Loog Oldham, who worked with the band from 1963-1967, shared his lessons on branding -- culled from seeing the Stones' rise in popularity and the way they positioned themselves against competitors.

Later, Mr. Loog Oldham stopped by the Ad Age @ Advertising Week video corner to discuss how the band cultivated its bad-boy image and how it determined which types of brand partnerships to pursue.

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