Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Sixties' rock tunes gain new life in a recent spate of commercials . Two of the Special Reports' staff favorite examples of music adapted to commercials include: Sheraton Hotels "Epic" commercial from Deutsch, New York, in which Garage band Convoy brings new meaning to the Stones' "Let's Spend the Night Together." Meanwhile, Modernista!, Boston, pays homage to the Who with a Hummer H2 spot set to "Happy Jack." We asked the AdAge Group experts their choices:

AdCritic.com/Creativity share their list of favorite music in spots:


"Swimpool Bliss"

Music: Original track from Human.

agency: Lowe, New York

Visa Canada "Luggage"

Music: Original track, Groove Addicts, composers: Ran Pink, Gilad Ben-Amram

agency: Leo Burnett, Toronto

Kmart "Jimmy and Jenny"

Music: Original track, Timbaland

agency: TBWA/Chiat/Day, New York

Mini Copper "Carbonation"

Music: "Not Bad At All," licensed track, Natural Energy Lab/Stimmung; Steven MacDonald/Anna Waronker

agency: Crispin, Porter & Bogusky, Miami

Nike Presto

"Uptown Digital"

Music: Original track, DJ Uppercut

agency: Wieden & Kennedy, Tokyo

Coors Light "Rock On"

Music: DeepMix, Hollywood. P.O.D.; Run DMC ; Scorpions; Byrds

agency: Foote Cone & Belding, Chicago

Volkswagen "Squares"

Music: Original score from J Ralph

agency: Arnold Worldwide, Boston

Hummer H2 "Big Race"

Music: "Happy Jack," The Who

agency: Modernista!, Boston

Levi's "Car"

Music: "Crazy Beats," Blur

agency: Bartle Bogle Hegarty, New York

Nike "Battle"

Music: Original track, the Neptunes

agency: Wieden & Kennedy, Portland, Ore.

For more on the Ad Age Group's coverage of Music Marketing, see this month's issue of 'Creativity' and go to adcritic.com and AdAge.com QwikFind AAO86V

Most Popular