Cover Story: Man with no address gets premium mag real estate

By Published on .

Unquestionably October 2001 is the first month when the winner of Cover Story goes to a man with no fixed address-and should Osama bin Laden get one, don't even bother calling us, get Delta Force on the line. (They're unlisted, but The New Yorker's Seymour Hersh has a number for 'em.) The baddest bad guy in the world's 7 1/2 points topped all others on mag covers in the second wave of post-Sept. 11 covers. And while aggregating all Sept. 11 related covers would crush all newsstand competition in October, it's interesting to note that bin Laden's showing bests those of the good guys-shots of cops and policemen, in third with 5 1/2 points. Between good and evil, in second place, is the quite-good-herself Drew Barrymore, whose covers of Movieline and Esquire's faintly lecherous "Women We Love" issue won her second place. Left far behind: Newlywed Jennifer Lopez-how the world has changed-whose 2 1/2 Cover Story points means the lovely Latina significantly trailed fun topics like "bioterrorism" last month. Completely off the radar, albeit up for re-election: U.S. Congressman Gary Condit.

Cover Story is Ad Age's monthly rankings of celebrities' popularity as reflected by their appearances on the covers of more than 30 of the nation's leading publications.

In this article:
Most Popular