Love Bug is No. 1 in May media coverage

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INFECTIOUS: The unleashing of the insidious "Love Bug" was one of the top general media stories in May, but it also turned out to be the top marketing industry story.

Coverage of the bug's impact on marketing, as well as the marketing opportunities created by heightened awareness of e-mail security, attracted a frenzy of coverage in the SPINdex sample of influential media outlets. With 266 stories and more than 100 minutes of TV network and station news coverage, the marketing implications of the computer virus won this month's SPINdex with a score of 2,586.

The test of wills between Time Warner and Walt Disney Co. over TV rights for Disney's TV networks came in not far behind with 2,025.

An unusually high-profile "trade" story, the acquisition of Young & Rubicam by WPP Group, came in an impressive third, with 1,790 points.

Early summer box office extravaganzas filled out the rest of this month's chart. "Gladiator" ranked fourth, while McDonald's Corp.'s "Dinosaur" tie-in ranked fifth.

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