Cyclicals: They don't call it an Olympics/presidential election year for nothing. The so-called quadrennial event historically packs enough marketing news to rank as the top news story of any such year and 2000 was no different. But the billing should read election/Olympics. Print and electronic media coverage in the Spindex sample of influential media outlets of political advertising news ranked as the top marketing story of the year, culminating in a November Spindex of 13,254. Sydney Olympics-related news placed a distant second with an October Spindex of 7,344. George W. Bush placed third, with an August 2000 Spindex of 6,423 coming out of the Republican National Convention. Ranking fourth was Academy Awards-related advertising and marketing, which generated an April Spindex of 4,643. And rounding out 2000's top five marketing events, and the only topic (hopefully) not of a cyclical nature, was the April Nasdaq market crash, which seemed to influence the tone of the marketing industry, if not the entire economy, for the rest of the year.