SPINdex: Presidential campaigning dominates news

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PRIMARY PRIMACY: Internet-related marketing events dominated the media's attention in February, but it was the burgeoning mud fight of presidential campaign advertising that emerged as the biggest story of the month. Though the primary-focused ads still were largely regional in nature, they began to take on a national focus among the SPINdex sample of influential media outlets, especially as the Republican and Democratic contests headed into the all-important Super Tuesday vote on March 7.

The negativity of George W. Bush's attacks on John McCain, in particular, attracted media attention.

Internet marketing stories, meanwhile, ranked as the second through fifth spots on the latest SPINdex chart, with hacker attacks on e-commerce sites especially winning attention.

A series of online privacy-related issues, especially DoubleClick's suggestion that it would begin linking user profile data to actual consumer names, set off media shock waves. Also attracting attention was the emerging economy of B2B (business-to-business, for you old-timers) online marketing.

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