Coverage of Gov. Bush's marketing and advertising initiatives generated a Spindex of 1,343, only 31 Spindex points above the Spindex generated by Mr. Gore's campaign efforts. Interestingly, Mr. Gore would have topped Gov. Bush by a wide margin, if only he had attracted those media impressions that went to Green Party candidate Ralph Nader, who ranks distantly behind Mr. Gore, but well ahead of Pat Buchanan. The top story this month, of course, was political advertising itself, which with all the presidential and local races, generated a Spindex of 1,765.