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Tobacco topics take 2 spots in June coverage

Published on .

LIGHTING UP: Marketing industry news decision-makers have been wacky for tobaccy. Tobacco-related marketing events, Philip Morris Cos.' acquisition of Nabisco and coverage of Big Tobacco's decision to pull ads out of consumer magazines, ranked as the No. 1 and No. 3 marketing-related stories in the SPINdex sample of influential media outlets during the month leading up to this column. The marketing implications surrounding PM's deal to buy Nabisco attracted 297 stories, including 248 TV newscasts during this period, while the industry's magazine pullout generated 79 stories, including 10.5 minutes of TV news coverage. Advertising stories related to CBS' summer hit "Survivor," including overheated demand for commercials on its final episode, ranked No. 2, while Procter & Gamble Co.'s decision to pull its ads from the controversial syndicated radio show "Dr. Laura" ranked fourth. Ad industry consolidation news rounded out this month's top 5 stories, with a bounty of stories (44) covering Publicis' acquisition of one-time Madison Avenue juggernaut Saatchi & Saatchi.
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