Music: Mash-up of "Rebel Rebel" and "Never Gonna Get Old" Musical Artist: David Bowie Music Company: Endless Noise Music Producer: Jeff Elmassian Agency: McKinney + Silver, Raleigh, NC ECD: David Baldwin CD: Jonathan Cude AD: David Cook Director: Lance Acord, Park Pictures Editor: Noah Herzog, Spine
Endless Noise's Jeff Elmassian weaves together a catchy mash-up of David Bowie originals. (see story, p. 34)
Auto Theft Prevention Authority "Beautiful Thing"
Music: Original Track Composer: Jay Green Music Company: Big Science, Pittsburgh, PA Agency: The Neiman Group, Harrisburg, PA ECD: Rudy Banny CW: John Huggins AD: Dave Spink Agency Producer: Frank Arendt Director: Rudy Banny/Falling Olive Productions Executive Producer: Mark Martini Editor: Dave Stiles Post Production: NFL Films, Mt. Laurel
A creepy musical ode to vulnerable cars from a raspy-voiced "car thief" accompanied by a folksy guitar cleverly cautions auto owners to watch out for their wheels. (see story, p. 34)
Delta "The Seat"
Music: Original Track Composer: Paul Bessenbacher Music Company: Admusic, Santa Monica Agency: Brighthouse, Atlanta CCO: Markham Cronin Agency Producer: Danica Walker Director: Jaume/Partizan DP: Chris Soos Editor: Doug Walker, Filmcore Visual Effects: Vendetta Post, Santa Monica Post Production: Company 3
A charming original folk ballad featuring simple acoustic guitar and earnest crooning by composer Paul Bessenbacher lends a poignant, humorous complement to this tale of a woman and her tagalong friend, a walking airplane seat.
ESPN "24 to Live"
Music: Remix of original track Musical Artists: Black Eyed Peas featuring Carlos Santana Agency: Wieden + Kennedy/New York ECDs: Ty Montague, Todd Waterbury ACDs: Kevin Proudfoot, Paul Renner CW: Ilicia Winokur AD: Jesse Coulter Agency Producer: Jesse Wann Director: Brian Beletic, Smuggler Editor: Maury Loeb, P.S. 260 Visual Effects: Brandname VFX Artist: Colin Stackpole Titles: Eyeball, New York
Bringing a b-ball themed twist to the lyrics of their tune "Let's Get Retarded," the Black Eyed Peas, joined by Carlos Santana and an L.A. boys' choir, inspire some serious booty-shakin' in this musical tribute to the NBA. (see story, p.31)
Music: Licensed track "Pictures of You" Musical Artist: The Cure Agency: Goodby, Silverstein & Partners, San Francisco CDs: Rich Silverstein, Steve Simpson ACD/AD: John Norman CW: Mike McCommon Agency EP: Elizabeth O'Toole Agency Producer: Josh Reynolds Director: Francois Vogel, Tool of North America DP: Adam Kimmel Line Producer: Caroline Pham Editor/Sound Designer: Hank Corwin, Lost Planet Visual Effects: Method
The Cure's moving '80s love song merges with Francois Vogel's artful interplay of live action and graphics to create a truly affecting experience.
Honda "Best Friends"
Music Company: HUM, Santa Monica Composer: Alan Steinberger Agency: Ruben Postaer and Associates, Santa Monica CD/CW: David Smith and CD/AD: Joe Baratelli Agency Producer: Brian Donnelly Director: Malcolm Venville, Anonymous Content EP: Lisa Margulis Line Producer: John Benet Editor: Rick Lawley, Whitehouse
A spare but charming music-box tune makes for a moving accompaniment to this lookalike tribute to Hondas and their owners.
MasterCard "Dog Trilogy"
Music: Original track Music Company: Ant Music Agency: McCann-Erickson/N.Y. ECD: Joyce King Thomas Sr. CW: Lisa Bandriff Sr. AD: Kathy Kuhn Agency EP: Sally Hotchkiss Music Producer: Mike Boris Director: Scott Hicks, Independent Media Executive Producer: Sally Hotchkiss Editor: Hank Corwin, Lost Planet
A live orchestral score, elegantly performed by the Czech Philharmonic Orchestra, imparts Lassie-inspired emotion on this trilogy of spots about a lost pup and his journey home.
Mercedes Benz "Framed Portraits" and "Multiple Portraits"
Music: Original tracks "Multiple Portraits" -Song: "Au Reve" Musical Artist: Cassius "Framed Portraits"-Song: "Amazed" Musical Artist: Mozella Agency: Merkeley + Partners, New York ECDs: Andy Hirsch, Randy Saitta ACD/CW: Chris Landi AD: Phillip Squier Agency EP: Gary Grossman Agency Producer: Chris Coccaro Director: Victor Garcia, MJZ DP: Harris Savides EP: Lisa Rich Line Producer: Deborah Kent Editor: Noah Herzog, Spine
Cassius' funky blues track and indie artist Mozella's melancholy tune help to elevate a potentially sleepy slideshow into a charming roadtrip down memory lane.
Office Max "Rubber Band Man" Music: Licensed track "The Rubber Band Man" Musical Artist "The Spinners" Agency: DDB/Chicago CCO:Bob Scarpelli GCD: Don Pogany CD: Vinny Warren ACDs: Tim Nichols, Bruce Ritter, Scott Smith CW: Shane Colton AD: Pete Taylor Agency Producer: Paul Gunnarson Director: David Kellogg, Anonymous Content DP: Jonathan Schwartzman Producer: Phil Rose EP: Andy Traines Editor: Adam Parker, Chrome
A licensed track from '70s funksters The Spinners brings the perfect bounce to this feel-good spot, starring a fun-loving office supply guy who dances as he delivers the goods-and good cheer-to cubicle denizens. (see story, p.35 )
Music: Remix of "Eye of the Tiger," with new lyrics Musical Artist: Survivor Music Company: Elias Audio Post Production: Audio Engine, New York Audio Mixer: Rex Recker Agency: Fallon/New York Worldwide CD: David Lubars ECD: Ari Merkin CW: Allon Tatarka AD: Rob Baird Agency Producer: John Cline Director: Noam Murro/Biscuit Filmworks Editor: Avi Oron/Bikini Edit Animation Company: Freestyle Collective
'80s rock icons Survivor transform their inspiring hit from Rocky III into an aptly motivational serenade to a Starbucks-drinking suit named Glen. (see story, p. 27)