NATPE 2008

Going to NATPE? Here's What You Won't Want to Miss

NBCU's Jeff Zucker, O&M's Shelly Lazarus and Google's Tim Armstrong

By Published on .

NEW YORK (AdAge.com) -- The National Association of Television Program Executives Conference in Las Vegas is a place where some of the biggest players in mobile and media gather to discuss not just syndication but the evolving marketplace and share insightful case studies from the past year. Here's just a sampling of some of the boldface names coming to Vegas:
Jeff Zucker will keynote the official kickoff of the TV portion of NATPE 2008.
Jeff Zucker will keynote the official kickoff of the TV portion of NATPE 2008. Credit: AP

Jeff Steir, senior VP-business growth, North America, at JWT, and Diana Pouliot, director-mobile, Google, will discuss the major changes taking shape in the mobile industry in 2008 at NATPE Mobile, which is taking place all day today. Other key NATPE mobile speakers include Mark Donovan, chief marketing officer and senior analyst for M:Metrics; John Hadl from Procter & Gamble's Ad Lab; Greg Clayman, exec VP-digital distribution and business development for MTV Networks; and "American Idol" guru Jason Turner, director-interactive for FremantleMedia Licensing Worldwide.

At the fifth-annual Brandon Tartifkoff Legacy Awards, General Electric Chairman Bob Wright will lead a group of honorees that includes Nancy Tellem, president of CBS Paramount Network Television Entertainment Group; Peter Roth, president of Warner Bros. Television; and Mark Itkin, exec VP-worldwide co-head of television, William Morris Agency.

Mr. Wright's right-hand man, Jeff Zucker, will keynote the official kickoff of the TV portion of NATPE 2008 in a Think Tank sponsored by The Hollywood Reporter.

Ad Age will sponsor its own day of programming Wednesday, beginning with a keynote Q&A with Shelly Lazarus, chairman-CEO of Ogilvy & Mather Worldwide. Ad Age Editor Jonah Bloom will host the question-and-answer session, and readers can send questions for Ms. Lazarus to viewpoint@adage.com.

Other key panels sponsored by Ad Age include a digital TV panel moderated TV Editor Brian Steinberg; a one-on-one with Google ad-sales chief Tim Armstrong and Ad Age Digital Editor Abbey Klaassen; a state-of-the-cultural-marketplace report from Renetta McCann, CEO of Starcom MediaVest Group; and a branded-entertainment case study focusing on MTV and Unilever's "The Gamekillers" series for Axe body spray.
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