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Small Agency of the Year, 1-10 Employees, Gold: Division of Labor

California-Based Agency's Mantra Focuses on Pleasing the Right People, not All the People

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(From l.) Paul Hirsch, Laura McAllister and Josh Denberg
(From l.) Paul Hirsch, Laura McAllister and Josh Denberg

Despite sounding like it, Division of Labor is not a government agency, and that's something the shop will happily boast. The Sausalito, Calif., agency, which reached its five-year milestone in January, now employs nine full-time staffers who all have a "high level of creative engagement," said Managing Director Laura McAllister Davis.

Campaigns for top three clients Dropbox, Simply Hired and BART encompass tongue-and-cheek copy, which aligns with the agency's mantra of pleasing the "right people," not "everyone."

But it's capable of serious work as well, as in this spot for news site

Ozy - Beyond the Obvious from Division of Labor on Vimeo.

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