NewFronts

Condé Nast Updates The Scene Video Hub for a Mobile, Social World

Company Also Unveils New Filmmaker Incubator Programs

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Conde Nast Entertainment's 2016 NewFronts presentation at Cipriani on May 3.
Conde Nast Entertainment's 2016 NewFronts presentation at Cipriani on May 3. Credit: Photo by Neilson Barnard/Getty Images for Conde Nast
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As the media industry acknowledges, accepts and prepares for a mobile-first future, Condé Nast Entertainment announced plans Tuesday for a "reimagined" version of digital video destination The Scene that will be a "mobile-first social video platform."

"The Scene 2.0," as CNE president Dawn Ostroff described it, now offers a mobile app and new capabilities for social sharing.

Ms. Ostroff also announced a "broad distribution deal" with Comcast and an "expanding relationship" with Amazon.

CNE, she noted, is a veteran of the NewFronts, having presented for four years now. Four years ago, she said, the industry "was still crawling out of a sea of chaotic user-generated content."

During the presentation, held at Cipriani Wall Street, CNE attempted to convince the advertisers in attendance that they need look no further when attempting to reach the valuable millennials that every brand craves. CNE Chief Revenue Officer Lisa Valentino said CNE reaches 70% of U.S. "cultured millennials," though she didn't define the term.

Ms. Valentino also announced a partnership with Simple Reach, a content measurement company, on a dashboard that will track the performance of branded video content.

Conde Nast Entertainment President Dawn Ostroff.
Conde Nast Entertainment President Dawn Ostroff. Credit: Photo by Neilson Barnard/Getty Images for Conde Nast

Ms. Ostroff gave the crowd an update on CNE's programming slate, which includes five TV series in production, with plans for two more feature films to begin production this summer. CNE has already completed the documentary "The First Monday in May," in theaters now, along with the forthcoming comedy "Army of One."

CNE also unveiled three new incubator programs, aimed at uncovering new storytelling talent.

And Ms. Ostroff plugged the company's data capabilities, buoyed by a partnership with 1010data, which was purchased by the Advance/Newhouse affiliate of Condé Nast parent Advance Publications last year.

"We know more than what our audience watches," she said. "We know who they are, and why they watch."