Behind the SPOT

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Before we lay out our usual dissections of standout visual mindbogglers, three brave souls, Martin Agency head of broadcast Steve Humble, and TBWA/Chiat/Day/New York's art director Craig Allen and copywriter Ashley Davis, take a stab at guessing how agencies, directors and effects shops have pulled off these baffling feats of storytelling. Below are their calls. Check out the spots on and give it a go yourself.Then, read on and see how close they, and you, came to hitting the mark.