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10. Jan Thompson

Published on .

AD BUDGET: $1.54 billion

AGENCIES INCLUDE: Omnicom's TBWA Worldwide and OMD, Los Angeles. True Agency, L.A. Vidal Partnership, N.Y.

POWER PLAY: Jan Thompson's first launches show she's on her game-the cool intros for the redone Xterra SUV and all-wheel-drive Infiniti G35. While Ms. Thompson maintained the two brands' ad themes, she's also tried some interesting out-of-home moves. She stayed on track with messaging for both brands. The automaker has been tallying double-digit percentage jumps in unit sales.

DOWNSIDE: Nissan and Infiniti's next wave of new U.S. models isn't due until mid to late 2006, so Ms. Thompson will have to keep the buzz going. How will she help the two brands keep their edge as Johnny-come-lately foes copy Nissan's styling/performance positioning?

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