22. Michael Linton

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AD BUDGET: $950.5 million

AGENCIES INCLUDE: Omnicom's Rapp Collins, Dallas. Publicis's Tapestry, Starcom, Chicago. Avenue A/ Razorfish, Seattle. Digitas, Boston. La Comunidad, Miami.

POWER PLAY: Michael Linton, 48, faces the looming reality that Best Buy will reach the "saturation" point all retailers dread-it's fast closing in on its target of 1,000 stores. The electronics retailer is testing boutique concepts aimed at particular niches, including eq-Life, a health and wellness store.

DOWNSIDE: The pressure will be on to drive new foot traffic through Best Buy rather than grow just by opening new stores. With Wal-Mart moving strongly into home electronics, Best Buy customers will have more choices and price competition. That's why Mr. Linton has to do more than spur sales growth; he needs to deliver on comp-store sales, which were down 3.5% in the second quarter of fiscal 2005.