NEW YORK (AdAge.com) -- Partners & Napier President-CEO Sharon Napier kicked off the 2010 Small Agency Conference with an examination of what it means to be an independent shop. While it may be an "exhilarating" adventure, she said, it demands passion. "We financed our homes, we financed our lives for something we really believed in."
She also talked about the things that keep small agency execs awake at night. "We are not only responsible for generating the work, we are responsible for all of these peoples' lives and everything in between."
Watch the entire video in which she explains what makes small agencies an important force in the industry, as well as the lessons she has learned from growing her company 300% over six years.
|VIDEOGRAPHY: STEVE RADDOCK|