Small Agency Awards 2009

Small Agency Awards 2009: Meet the Judges

Led by Jury Co-Chairmen Jeff Goodby and Alex Bogusky, Leaders From Shops Across the Country Decide Winners

Published on .

Jury co-chairmen

JEFF GOODBY
CO-CHAIRMAN, GOODBY SILVERSTEIN & PARTNERS
"It just showed me again that great work always comes out of a small, committed, inspired group of people, and a brave client. It doesn't have to be any more complicated than that."
ALEX BOGUSKY
CO-CHAIRMAN, CRISPIN PORTER & BOGUSKY
"Right now, our country needs these scrappy small-agency entrepreneurs to keep doing their thing, because they will indeed dig us out of this mess faster than the holding companies and big agency networks."

Judges

BART CLEVELAND
CREATIVE DIRECTOR, MCKEE WALLWORK CLEVELAND
"I was impressed that the show had a number examples of exceptional work that were blow for blow as good as anything anyone is doing in our industry. It is obvious that many of those agencies accomplished this in spite of challenging budgets."
MILAN MARTIN
PRESIDENT, GYROHSR, NEW YORK
"The smaller shops work with smaller budgets and sometimes as a result the work isn't seen by as many people -- which is a shame because if some of the ideas we saw in this award show had the budgets of the bigger clients, you'd see some amazing impact."
MARC BROWNSTEIN
PRESIDENT, THE BROWNSTEIN GROUP, PHILADELPHIA
"In the Small Agency Awards, there was nothing small about the ideas. The visibility from this awards show will likely encourage more marketers to put smaller shops on their short list of valued thinkers."
TOM MARTIN
PRESIDENT OF ZEHNDER COMMUNICATIONS, NEW ORLEANS AND BATON ROUGE
"There is still way too much smoke and mirrors in our business. Far too often agencies speak of results that are irrelevant from a business perspective. We need to start building real business case studies."
DOUG ZANGER
FOUNDER OF XHANG CREATIVE, PORTLAND, ORE.
"There is amazing work from agencies of all size. The Small Agency Awards is the perfect platform to let smaller agencies shine -- and to introduce them to a new audience. To me, this is great reminder that it is about storytelling and doing the best work possible."
ANDY GOULD
SENIOR VP-EXECUTIVE CREATIVE DIRECTOR, BIGGS-GILMORE, KALAMAZOO, MICH.
"If the entries I saw were any indication, the size of the agency does not determine the size of the ideas. It's long overdue, but I hope these awards become an annual event that celebrates the best of what small agencies do."
MILLIE OLSON
CO-FOUNDER AND PRESIDENT OF AMAZON ADVERTISING, SAN FRANCISCO
"Small agencies make big production and media budgets look like crutches to mask the absence of an idea. They aim higher and sometimes fall farther. Small agencies remind me what pure ingenuity can do."
ERIC WEBBER
PARTNER AT WEBBER/MCJ COMMUNICATIONS, AUSTIN, TEXAS
"I saw so much extraordinary work, for big and small brands, some with huge price tags but mostly from very modest budgets, that I'm really not convinced there's much benefit for brands to work with a big agency."
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