Before they launched Manifold in 2010, the agency's five founding partners worked on Yahoo's nontraditional Buzz Marketing team, where they often joked that they should eventually create the agency they always wanted to work with. In March of that year, they resigned from Yahoo and made that joke a reality.
In the two years since, it's been serious business for the San Francisco-based firm. The nine-person agency, which also has offices in Los Angeles and New York, has worked with brands such as Microsoft, LinkedIn and the solar company Sungevity on campaigns that mesh the experiential with the digital.
Last summer, Manifold created a solar-powered ice-pop truck that handed out cold refreshments at local events in five states, educating consumers along the way on Sungevity's residential solar-panel product with truck-mounted iPads giving quotes on energy savings for specific homes.