After years of rapid change at Mekanism, 2011 saw yet another evolution for the San Francisco-based creative boutique.
Said President-CEO Jason Harris: "We're focused to move units, not just to get views for a film." (Not that the shop is giving up on viral videos: In June, it amassed a million views for "Nightline" correspondent Dan Harris' cat video.)
In that vein, Mekanism has forged relationships with PepsiCo's Brisk and household brand Method. Revenue was up 8% in 2011 to $27 million from the year prior.
And it's increasing its presence in New York and building an outpost to similar scale as its 55-person San Francisco shop.