After years of rapid change at Mekanism, 2011 saw yet another evolution for the San Francisco-based creative boutique.
Since it was founded in 2002, Mekanism has grown from production roots to creating content tailored to take off on the social internet. It's looking to move from its position as a top viral content factory to a powerful business builder for its clients.
Said President-CEO Jason Harris: "We're focused to move units, not just to get views for a film." (Not that the shop is giving up on viral videos: In June, it amassed a million views for "Nightline" correspondent Dan Harris' cat video.)
In that vein, Mekanism has forged relationships with PepsiCo's Brisk and household brand Method. Revenue was up 8% in 2011 to $27 million from the year prior.
And it's increasing its presence in New York and building an outpost to similar scale as its 55-person San Francisco shop.