Ad Age 's Gold winner for the Southwest Region has done exemplary work for Icon fitness, integrating an Android app with a treadmill so users could virtually "run" routes anywhere in the world, with real-time shifts in terrain.
"Where we are better than anybody else is being able to integrate legacy hardware with software," said CEO Andrew Howlett.
With $5.8 million revenue in 2011 and clients such as Icon, Skullcandy and Xlear, the 50-person agency has found that being out of Madison Avenue's way is actually a godsend. Utah's young population and the three universities near the agency's office mean the shop has a steady stream of digitally-savvy talent flowing in. There's also an entrepreneurial spirit in the state that has led the agency's employees to look at business problems in a unique way, because many have at some point owned their own business.
Most importantly, said Mr. Howlett, "people actually like living in Utah."