Small Agency Awards 2012

Small Agency of the Year, Northeast, Gold: Walrus

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Walrus' well-liked Kindle campaign is being rolled out in other countries.
Walrus' well-liked Kindle campaign is being rolled out in other countries.
"We really want to feel proud of the work, and whenever we have to do something that 's not our best, it gets depressing," said Deacon Webster, half of the husband-wife team that runs New York-based Walrus. "Part of the reason it's nice to have a small company is that we can make sure that everything that goes out the door is something that we love."

And love, they do -- the clients, that is . With his wife, Frances, Mr. Deacon founded the shop in 2005 and has grown it to 20 staffers who are regularly called upon by a mix of local and national marketers. Walrus' specialty is a blend of clever strategic thinking and expert digital execution. In the past year, that 's led to work such as the launch of an iPad publication called Punch, as well as creative for Amazon's Kindle. Some of the Kindle work is so well-liked that it's being rolled out in other countries.

Those creds will be helpful for the shop's future goals. While Walrus wants to remain a small company, being just a bit bigger wouldn't hurt, Mr. Deacon says. "We'd love to be closer to 50 people."

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