Small Agency Awards 2012

Small Agency of the Year, 76-150 Employees, Silver: Walton Isaacson

By Published on .

Walton Isaacson has done work for Lexus, among others.
Walton Isaacson has done work for Lexus, among others.
When Aaron Walton and Cory Isaacson were brainstorming concepts for an agency, they set a lofty goal to become "The Planet's Most Interesting Agency." With the addition of its third partner, Earvin "Magic" Johnson -- whom they met on a plane -- Walton Isaacson was formed in 2006 with four employees.

Today, Walton Isaacson staffs 97 in Los Angeles, New York, Chicago, Miami and Tokyo, and saw $12.5 million in revenue in 2011.

Being "The Planet's Most Interesting Agency" means doing things differently. It describes itself as a hybrid shop, part brand-building agency, part design shop and part venture-capital firm.

And while the agency has cultural expertise in African-American, Hispanic and LGBT segments, it is not strictly a multicultural shop. Nor is it a general-market agency. Again, it's something of a hybrid.

This unique approach has attracted big-name clients such as Unilever, Lexus and Jim Beam Brands.

Most Popular