When Aaron Walton and Cory Isaacson were brainstorming concepts for an agency, they set a lofty goal to become "The Planet's Most Interesting Agency." With the addition of its third partner, Earvin "Magic" Johnson -- whom they met on a plane -- Walton Isaacson was formed in 2006 with four employees.
Today, Walton Isaacson staffs 97 in Los Angeles, New York, Chicago, Miami and Tokyo, and saw $12.5 million in revenue in 2011.
Being "The Planet's Most Interesting Agency" means doing things differently. It describes itself as a hybrid shop, part brand-building agency, part design shop and part venture-capital firm.
And while the agency has cultural expertise in African-American, Hispanic and LGBT segments, it is not strictly a multicultural shop. Nor is it a general-market agency. Again, it's something of a hybrid.
This unique approach has attracted big-name clients such as Unilever, Lexus and Jim Beam Brands.