Small Agency Conference and Awards

Ad Age's 2015 Small Agency Awards: See the Winners

Big Thinking Leads to Big Results for This Year's Class

Published on .

From Mexico City to Chicago, London to West Hollywood, meet this year's Small Agencies of the Year. Whether they have 150 employees or six, they're picking up AOR duties and significantly moving the needle for businesses of all types and sizes, including Big Lots, Target, Google and EA Sports. These are the small shops making a big mark with sometimes limited budgets and a lot of creative flair.

Agency of the Year
img11
GOLD
O'Keefe Reinhard & Paul

O'Keefe Reinhard & Paul offers big-brand thinking often associated with large agencies, but without the impersonal feel that comes along with giant networks.

img11
SILVER
Wongdoody

With 147 people, the agency nurtures long-term relationships with clients including Alaska Airlines, T-Mobile and Amazon.

By Size 1-1011-7576-150All
img11
1-10, GOLD
Division of Labor

Nine person agency wins hearts of clients Dropbox, Simply Hired and BART.

img11
1-10, SILVER
Battery

With six employees, Battery has grown from its first client, Ouya, to work on campaigns for other big brands like Warner Bros.

img11
11-75, GOLD
Noble People

Noble People's clients include Honest Tea, FreshDirect and PayPal.

img11
11-75, SILVER
A2G

Ten-year-old shop positions itself for the future with a new office and internship program.

img11
76-150, GOLD
Red Tettemer O'Connell & Partners

With 89 employees spanning two offices, Red Tettemer O'Connell & Partners has branched out in terms of its client diversity ranging from Dockers to Planet Fitness.

img11
76-150, SILVER
Tombras Group

The Tombras Group wins silver Small Agency of the Year for 76-150 employees.

By Region
NortheastMidwestSoutheastSouthwestWestNorthwestAll
img11
Northeast, GOLD (tie)
The Terri & Sandy Solution

The down-to-earth charm at the Terri & Sandy Solution won over big-name clients like Walt Disney Co. and Gerber.

img11
Northeast, GOLD (tie)
Sylvain Labs

New York-based Sylvain Labs' 20-person team works on campaigns for PepsiCo and Google, while focusing on innovation.

img11
Northeast, SILVER
Magnetic Collaborative

Forty-two-person shop counts Google, Facebook, Netflix among its clients.

img11
Midwest, GOLD
Hiebing

Madison, Wisc.-based shop slam-dunked its "Welcome to Delicious" campaign for Culver's.

img11
Midwest, SILVER
Little

At just 30 people, Minnesota-based Little represents some big clients like Target, Lowe's and Wells Fargo, among others.

img11
Southeast, GOLD
Dalton Agency

Each year one lucky nonprofit wins a pro bono campaign from this Jacksonville agency.

img11
Southeast, SILVER
The Variable

Leadership credits Spin Master, Soffe, Interface and Primo Water wins to deepening client relationships and employees.

img11
Southwest, GOLD
McKee Wallwork & Co.

McKee Wallwork works with "stalled, stuck and stale brands," says President Steve McKee.

img11
Southwest, SILVER
PMG

The staff at PMG, based In Fort Worth, has continually brought in more clients through referrals.

img11
West, GOLD
Greenlight Media & Marketing

Sister to Red Light Management, this Holywood-based agency has the secret sauce to good storytelling.

img11
West, SILVER
Camp & King

San Francisco-based agency, with clients Del Taco, Dish Network's Sling and Google, emphasizes diversity.

img11
Northwest, GOLD
Pollinate

After a rehaul of its focus, Pollinate is looking to provide cusomtization to clients like Wilson Sporting Goods and Sur La Table.

img11
Northwest, SILVER
Nemo Design

Portland agency strives for inclusive environment with "collective progression."

International
img11
GOLD
Gravity Road

The London shop comes up with ideas -- for Sainsbury's, Bacardi, and Mondelez--people want to spend time with. Check out the dancing dads.

img11
SILVER
Don

Argentina's Don (Spanish for "gift" or "talent") does it all, strategically and creatively, from presidential politics to cable TV sales.

Best Culture
img11
GOLD
Elite SEM

Elite SEM's secret to growth is "creating great lives for employees, making sure they're happy."

img11
SILVER
Bohan Advertising

From paid sabbaticals to Sterling Cooper-inspired lounges, working for Bohan Advertising comes with a lot of perks.

Campaign of the Year - Integrated
img11
GOLD
"Soccer Gentlemen" for Tecate, Nómades

In Mexico's "Soccer Gentlemen," Nomades and Tecate help fans juggle love lives with watching soccer almost non-stop during the World Cup.

img11
SILVER (tie)
"Madden NFL 15" for
EA Sports, Heat

Heat's campaign for "Madden NFL 15" for EA Sports brings sales up 14%.

img11
SILVER (tie)
"The Volkswagen of Your Life" for Volkswagen, Arrechedera Claverol, Mexico

Celebration of the best stories by nostalgic Volkswagen owners becomes a reality TV show in Mexico -- and they get their former cars back.

Campaign of the Year - Digital
img11
GOLD
"Awkward Family Viewing" for HBO Go, SS&K

SS&K promote the streaming service in a hilarious and cringe-worthy way.

img11
SILVER
"Madden NFL 15" for
EA Sports, Heat

Heat's campaign for "Madden NFL 15" for EA Sports brings sales up 14%.

Campaign of the Year - Pro Bono
img11
GOLD
The Drop a Brick Project, BarrettSF

BarrettSF's 'The Drop a Brick Project' looks to fight the California drought with an old trick from down under.

img11
SILVER
Sem Dono Beer, Señores

Sao Paulo shop brings together a craft beer marketer and animal shelter to promote adoption with cute dogs on labels of beer bottles.

Campaign of the Year - B-to-B
img11
GOLD
"Senseless Robot" for International Paper, McKee Wallwork & Co.

"Senseless Robot" campaign for International Paper shows that even in a digital world, the best ideas are still created on paper.

img11
SILVER
"Coffee Connector" for Singapore Economic Development Board, The Secret Little Agency

"Coffee Connector" for Singapore Economic Development Board used a coffee machine as a lead generator.

Most Popular