It's time to repair the agency client relationship. More and more marketers are planning reviews and reviewing contracts for nontransparent practices. Agencies are frustrated by tight budgets, slow revenue growth and increased competition from consultancies.
Yes, the "negative narrative needs to stop," but more importantly, how can the industry bridge the divide and find a better way to work together?
That's what we want to uncover at this year's Small Agency Conference on July 19 — with the help of consulting group R3. And we want your input to help shape the conversation. Tell us where the agency-client relationship needs the most improvement in the poll below.
Add your voice to the conversation about agency-client relationships and other topics. Register for the 2017 Small Agency Conference & Awards at adage.com/smallagency2017.