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Small Agency Conference and Awards

Small Agency of the Year, 11-75 Employees, Gold: Tiny Rebellion

Los Angeles Shop Thinks Doing Good Can Be Profitable

By Published on .

Top left: Amir Haque, agency co-founder and partner; top right: Jennifer Parke, exec creative director; bottom left: Lucas Donat, founder, CEO and chief creative officer; bottom right: Christy Ferguson, group account director.
Top left: Amir Haque, agency co-founder and partner; top right: Jennifer Parke, exec creative director; bottom left: Lucas Donat, founder, CEO and chief creative officer; bottom right: Christy Ferguson, group account director.
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Committing to a purpose means sometimes having to say "no." For Tiny Rebellion, a 42-person agency dedicated to pushing positive change, it means saying "no" a lot. "We actually turn down more opportunities than we accept," said Tiny Rebellion Partner Amir Haque.

The L.A. shop's work is meant to make people think about its clients' place in the world. For example, the #FoodPornIndex for Bolthouse Farms, which tracks social-media mentions of junk foods vs. healthy foods, or "This is TrueCar," for the automotive-pricing site meant to take the stress out of car-buying.

But "this isn't just about doing good for the sake of doing good," Mr. Haque said. "It's about doing good for the sake of being more profitable."