Red Tettemer's two-word agency policy is simple: "No shitheads."
The force and simplicity says a lot about the cocksure Philly shop. Its bold philosophy has led to healthy growth recently -- two new offices, 20% growth in staff and a 41% increase in billings.
It's also led to attention-getting campaigns for Planet Fitness and Century 21. "Dad Pants," a recent campaign for Dockers, went everywhere from "Good Morning America" to digital sports juggernaut FTW.
"The thing that I think is underlying our voice is a real confidence," said agency Partner Steve Red.
That confidence pops out of the copy, and it's flowed into other corners of the agency.
Recently, the shop began investing in what it calls its Department of Makers, a design and creative division meant to expand its ability to create objects and products for clients.