Small Agency Conference and Awards

Small Agency Video: Linda Kaplan Thaler on Young Agencies' Need to Adapt Every Day

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Linda Kaplan Thaler at the Small Agency Conference.
Linda Kaplan Thaler at the Small Agency Conference. Credit: Aynsley Floyd/AP Images for Ad Age

Publicis New York Chairman Linda Kaplan Thaler, who has played a big part in many iconic campaigns and was named one of Ad Age's 100 Most Influential Women in Advertising, opened the 2015 Ad Age Small Agency Conference with advice for agencies starting out. We asked her afterward to boil down her talk to its key points, including the need to "bend like bamboo."

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