Small Agency Conference and Awards

Small Agency Video: Technology, Your Emotions and Measuring Engagement

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Rana el Kaliouby (right) demonstrates her company's emotion-detection system on an audience volunteer at the Small Agency Conference.
Rana el Kaliouby (right) demonstrates her company's emotion-detection system on an audience volunteer at the Small Agency Conference. Credit: Aynsley Floyd/AP Images for Ad Age

Marketers and their agencies obsess over the results of their ad campaigns using all kinds of research, but Rana el Kaliouby, chief strategy and science officer at the startup Affectiva, argued at the Small Agency Conference that detecting and decoding facial expressions is the way of the future.

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