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Small Agency Conference and Awards

Small Agency of the Year, 11-75 Employees, Gold: Camp & King

By Published on .

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Jamie King, who started Camp & King in 2011, said the partnership with co-founder Roger Camp is like "a wonderful marriage that blends the best of both worlds."

King is a strategist, Camp a creative, and they said this duality reflects the agency's insistence on a diverse workforce: Women represent over half the staff and 30% of employees are ethnic minorities.

"When you have a base of people who come from different backgrounds and have different skill sets, you're more apt to get a diverse range of solutions," King said. "That helps us become better problem solvers."

It also helps when attracting talent in the Bay Area, where the agency competes for hires with tech giants like Google and Facebook.

Camp & King's work for Ugg, which showed Jeff Bridges and Tom Brady doing literally nothing in their comfy Ugg slippers, was a hit, especially with the NFL audience. (The spot played off Brady's Deflategate suspension, when he was unable to attend games or practices.)

"The feeling of doing nothing is absolute bliss," King said of the work.