Why It Won: NA Collective asks one big question when starting a project: "How can this go viral?" The resulting campaigns have looked good on camera, included consumer participation and, most important, attracted eyes. Every project begins with a team consisting of technical director, a creative and a producer, ensuring clear communication from conception to execution.
The Work: For Under Armour, NA Collective created a program that partnered with regional running crews to help inspire brand loyalty. Participants received shoe trials, and some weekly runs included photographers, taco trucks and more. The agency also worked with Dixie and Droga5 on part of the brand's "#BeMoreHere" campaign to discourage phone use during meals. They found cellular dead spots in Los Angeles (it wasn't easy) and made '50s diner-inspired pop-up restaurants complete with Dixie products where diners could eat and talk in person.